Cookie and Storage Notice
Niche Clever | 4 November 2026
1. What this notice covers
This notice explains cookies and related storage or access technologies on nicheclever.co.uk, operated by Jacob Bettany, trading as Niche Clever. The separate Privacy Notice explains processing on our servers, including Ask Niche Clever, security controls, records and OpenAI.
A cookie is a small piece of information stored by your browser. Some website functions also load external scripts that can read or write information on your device. We distinguish these from security information processed solely on our server.
2. Your choices
We use a necessary cookie to remember your privacy choices. Other storage for Analytics and Ask usage is optional. Neither optional choice is required to read the website or receive a basic Ask answer.
The Privacy settings control lets you reject optional tracking, allow selected categories, save your choices and later change or withdraw them. Reject all and Accept all are intended to be equally available. You can also remove cookies through your browser settings, although that is not a substitute for the site’s own consent controls.
3. Technology inventory
| Technology | Provider | Purpose | Duration and operation | Choice |
|---|---|---|---|---|
ncpp_choice | Niche Clever Privacy | Remembers your selections in Privacy settings | First-party cookie, 180 days; created when you make a choice | Strictly necessary for remembering the choice |
ncip_vid | Niche Clever Interactive Premium | Random identifier linking Ask questions from the same browser in the additional visitor record | First-party cookie, maximum one year; created when an eligible question is submitted after the Ask usage choice | Optional Ask usage consent |
_ga, _ga_DP6Z0GCGB7, and _gid if set | Google Analytics | Measures website visits and usage | Cookie lifetimes depend on Google tag configuration and browser behaviour; _ga is commonly configured for up to two years | Optional Analytics consent |
Google tag GT-NCHVTTC8 and GTM GTM-TDNXVXKB | Deliver website measurement scripts and requests to Google endpoints | Scripts and network requests, not themselves cookie names | Withheld until Analytics is permitted | |
WordPress login cookies, including wordpress_* and wp-settings-* | WordPress | Sign-in and preferences for authorised administrators | Session or settings-dependent periods | Not normally set for public visitors |
| Password-protected prototype access cookie | Niche Clever’s Prototype Viewer | Remember authorised access to a protected prototype | Applies only if that feature is used; period depends on its configuration | Necessary for the requested protected-access function |
We do not operate an advertising or remarketing programme, and there is no advertising consent category in Privacy settings.
4. Analytics
Google Analytics helps us understand which pages are used and improve the website. The intended model is prior consent: analytics scripts do not load or collect information until you allow Analytics. We do not use Google signals for advertising personalisation. Google may handle Analytics information under the settings of our Google Analytics account and its applicable data terms.
The Analytics account is configured for two months of event-data retention and 14 months of user-data retention, with user retention reset on new activity. Those settings are not the same as cookie expiry and do not govern every aggregate report held by Google.
5. Ask usage
If you allow Ask usage, Niche Clever Interactive Premium may create ncip_vid when you submit a question. It can then keep a separate record containing the question, IP address, browser/user-agent details, a random visitor identifier, time and limited related information. The configured period for this additional record is 365 days.
This additional record helps the site owner understand use of Ask. It is not needed to answer a question or run the Core rate limiter. If you reject Ask usage, ordinary question processing may still record your question and answer, maintain short-lived conversational context and cache approved answers, as explained in the Privacy Notice. Ask continues to work.
6. Security is not an optional cookie category
Niche Clever Interactive applies input checks and rate limits on its server, using a pseudonymous code derived from a request’s network address. That process does not rely on ncip_vid or on a browser-security cookie. Server and login security logs may separately contain technical information. Those activities are explained in the Privacy Notice and are not switched off by rejecting Analytics or Ask usage.
7. Changes and questions
We will review the inventory when new technologies, plugins or external services are introduced. We will not treat a newly introduced optional purpose as permitted by an earlier unrelated choice.
For privacy or cookie questions, email jacob@www.nicheclever.co.uk.